Pomona College LIIAR Analysis

LIIAR:

L – The Mast head is Pomona College magazine; this will be easy for the members of the college to remember. The Main image is a picture of a new born baby looking tiny held in someone’s hands. The baby is so small and cute looking that it’s asleep it attracts the audience’s attention. The Colour scheme is green and shades of brown, the green writing really stands out. There is no thumbnail picture, just the main image which takes up most of the page. There is also very intriguing anchorage ‘birth and death’ There is also some information at the top of the magazine which tells us about some inside issues that mainly seem to be related to birth. There is no price or barcode and no advertisement of competitions or free gifts. Everything on the page relates to the main image of a baby.

I – This is a college magazine so there most probably won’t be any other magazine of the sort for that college and so students will want to purchase it.

I - I think the magazine is mainly informative and wants to get across information to students. It doesn’t seem to try to make things fun but the picture and contents seem interesting but just not fun, and maybe slightly old for 18 to 21 year olds.

A – The target audience is students of Pomona College generally aged  18 to 21 year olds as it is a college in America.

R – The target audience is able to put to use all the information in the magazine later on in to their work so they must find it very well in that way. Because the magazine is so intellectual the students are represented very positively.